After a thorough analysis, he decided on books. He would have to limit himself to just a few product categories in order to establish his product range – at least in the beginning.
However, he quickly realized that he wouldn’t be able to pull his Everything Store out of a hat. He picked up and moved to Seattle, and launched Amazon in his garage. Impressed by the rapid spread of the internet, he quit his well-paid job to devote himself entirely to realizing his vision of an online company that would sell everything. Shaw & Co., where he and several colleagues dreamt of an online company that would one day become the central interface between producer and consumer, and sell just about every product under the sun. Back then, Bezos was working for the hedge fund D.E. In 1994 only a handful of people understood the possibilities the internet would hold in the future.
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