Furthermore, compared to the days in the run up to the Clásico, searches for MOTOMAMI and ROSALÍA in Spotify increased by over 100% worldwide and by close to 200% in Spain.
The digital content created for the campaign racked up 669 million views, 56 million interactions, and the videos were watched 243 million times. The spot featuring the Barça groundsman and the runaway grasscutter that drew the MOTOMAMI logo into the Spotify Camp Nou pitch and a social media video of ROSALÍA herself singing her version of the Barça song are just some examples of viral content that really helped to build the fervour. The image of the Barça men’s and women’s jerseys featuring the MOTOMAMI logo spread around the world via the most influential media outlets while also achieving record engagement figures in social networks.
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